Copywriting Infographic

by Lee on May 31, 2012

If you’ve ever felt a little confussed about what a copywriter does, take a look at this infographic Ray Edwards put together:
Copywriting Infographic

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Brand Yourself: 5 Keys to an Online Persona

Promoting or branding yourself online is a bit different from direct marketing.
You’re going for a longer term goal instead of the immediate sale. But, when you successfully brand yourself or your business, all your other marketing is enhanced.
Branding yourself or branding your business is a process that allows prospects to get to know, like [...]

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Email Marketing: Are Yours as Stale as Flat Beer?

I think you’ll like this from Jeanniey Mullen at ClickZ:
We All Get Old Eventually
I’ve been working at my company for two and a half years. During that time, I’ve had a number of learnings that shape my future thinking. Many times these learnings aren’t new items, as much as they are reminders of things I should remember [...]

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Email Subject Line Ideas

Here’s another list from my friends at Vertical Response:
blog.verticalresponse.com
These are from retailers so you can edit to match your business.
Remember: the subject line’s job is to gt them to open your email BUT it must be congruent with your message and your market.
Offer, Offer, Offer – Lead with the Offer
Enjoy [Special Offer] at Our New [...]

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29 Ways to Collect Email Addresses for Your Business

This is from a blog I read frequently: blog.verticalresponse.com/
It’s a post they did last fall and has a lot of good ideas. Why not try one or two new ones and see how your list grows?
“ There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together [...]

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