The money is in the list.
You’ve probably heard that before right?
Well, that’s not exactly true. Not the whole truth anyway.
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The biggest obstacle you face and have to overcome when you publish a newsletter or put any free or paid information out there is the fact that people have gotten used to getting junk (from your competitors) disguised as helpful free or paid information.
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Many writers put out sub standard information simply because they’re writing from a mentality of “I gotta get paid” and when you do that, you completely forget about the people you’re writing to and start to concentrate on you and what you want.
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That’s a surefire recipe for disaster.
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Whenever you write anything for your subscribers, website visitors and customers don’t write with the sole intention of getting a check.
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Getting checks is nice but your business lives or dies based on how many people believe you genuinely want to help them achieve their goals.”
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Without an effort from you to show your readers that you value them enough to part with real information and that you see them as more than just a dollar sign, you’re going to be lumped in a group with all the rest of your competitors with a big sign on your forehead marked :
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“Will Do Anything For Commissions”.
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Responsive readers are born from conscious efforts to build a solid relationship with them. People connect with other people. Not mindless robots that only want commission checks.
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Now don’t get me wrong.
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I’d love for you to buy the products I recommend, but I’m not going to force that on you. When I do enough of the right things in your eyes, I will have earned the right to ask you for your money in the form of commission checks from other products and services.
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The big thing is that I have to earn that right by giving up good information that is of actual use to you. When you write anything you expect other people to read, the same thing applies to you.
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If you’re going to create information full of affiliate links then you’re completely missing the point of what it takes to get people to value what you have to say.
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I’ve done that in the past and it is nowhere near as effective as what I’m about to show you. If you want people to eagerly anticipate your next email with every intention of jumping on any products or services you recommend, you should follow the three rules I’m about to lay down for you because that’s entirely possible to accomplish.
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Relationship Marketing Secret #1:
Do Your Best To Make Your Intentions Crystal Clear From The Start
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When people sign up to your newsletter or email list, the first thing they get should be a personal message from you to them telling them what they can expect as a subscriber and why it’s a good idea to stay subscribed and read every single email you send them.
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Relationship Marketing Secret #2:
Make Your Subscribers Feel Like They Can Talk To You And
That You Actually Care About What They Have To Say
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One of the easiest to implement yet most overlooked ways to get people to warm up to you and feel like you value them and want to help them is to ask them simple questions. Everybody’s favorite subject is himself or herself so why not show some interest?
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Ask questions and do things that require some sort of interaction from your readers. It doesn’t really matter what you ask. You can ask questions that are completely unrelated to what your newsletter is about so long as you get people to respond.
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Relationship Marketing Secret #3:
Be Yourself Even If Some People Don’t Like It
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Trust is a result of people seeing you as a real person willing to share of yourself and not just a automated cloned robot pushing out recycled articles and ads just like everyone else seems to do.
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Part of that has to do with the way you write to your readers. You have to write in a way that it looks personal. Like an actual person sat down and took the time to communicate with them. Every single one of your readers knows you have many hundreds or thousands of subscribers but that doesn’t mean that you can’t write like only one person is reading. In fact, that’s what you have to do.
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Relationship Marketing Secrets Bonus:
If You Really Want Someone To Give You Something They Have,
You Have To Appear Not To Really Want It.
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A lot of the email I get is from people who are trying way too hard to sell me something. In other words, they really want my money and it shows. I can almost smell the desperation in their email and being desperate to get something from people is a surefire way to make them not want to give it to you.
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When you desperately want something another person can give you (no matter what it is) you attach an extreme amount of value to that thing and it makes them not want to let it go because whatever you’re asking for now has more value than they thought.
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What do you think? Leave a comment!
{ 1 comment… read it below or add one }
Hey Lee,
What a great post this is, good solid information that people can use to improve their business.
I can see you’re very good a writing, and it comes across like you enjoy it.
Keep up the great work.
Paul.
.-= Paul Lear´s last blog ..This is just a bit of fun, getting some practice in front of the camera =-.