52 characters – the magic number to email marketing success?

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The number of characters you can get into a subject line varies by email provider but the sign says it all when open rates matter.

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You know what your email in-box looks like. Most people who spend time online deal with in-box overload. If you want them to open yours, you’ve got to get their attention and sound interesting. The marketing adage: “Don’t be boring” applies doubly with email.

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Try adapting some of these for your market:

– Use exact numbers: Why we paid $5,838.71…
– Question Marks:  This workout made me irresistible?
– Percentages (with the % sign):  99% of People Dieting NEED to do this
– Attract video watchers: [Video Blog Post] Make Your Tush Sexy
– Offer it as a free report:  7 Deadly Diet Mistakes (free report)
– Make it look like a forwarded message by starting with RE:  RE: Watch me tone my thighs in less than 5 minutes
– Direct it with personal pronouns: You need to see this/Your chance to win this $47 product ends at 9:18 tonight

– Deadlines (see how I combined two?): Your chance to win this $47 product ends at 9:18 tonight

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Try it with your next email. Got any more suggestions? Comment below!