Marketing With Lee » Short Attention Span Marketing: Get Inside Your Prospect’s Head http://www.lee-little.com If Your Marketing Sucks... We'll Fix It. Sat, 18 Dec 2010 19:46:37 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Short Attention Span Marketing: Get Inside Your Prospect’s Head http://www.lee-little.com/172/short-attention-span-marketing-get-insider-your-prospects-head/ http://www.lee-little.com/172/short-attention-span-marketing-get-insider-your-prospects-head/#comments Thu, 01 Oct 2009 21:09:28 +0000 Lee http://www.lee-little.com/?p=172

: Micro Blogging: AdWords/PPC: Email/Blog Subject Lines:

Online space is virtually unlimited, attention is what’s scarce.

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Rather than asking your potential readers to pay attention to what you want to talk about, you’re going to have to follow another old school marketing rule and “Enter the conversation in their heads”.

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Luckily, you don’t have to be a marketing genius or even have a lot of experience to know what your desired audience is thinking theses days.

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Digital life is search-able making it fast and easy to see what’s drawing people’s attention.

Go to Digg and see what they’re looking at now by clicking on  “Topin24″ or “7Days”. Try to tie your message into trending topics and ride the coattails into your niche’s consciousness.

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Try your hand at editing this one:

Everything you think you know about xxxxxxx is wrong

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Post your best ones below:

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