She's waiting for your offer - don't disappoint her.

Without an offer your market cannot refuse, you don’t have a business.

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And you certainly can’t create marketing materials that produce any measurable results.

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But be careful. What you think your prospects NEED and what they WANT and will BUY may be entirely different things. The difference between what people SAY the would do (think focus groups) verses what they actually DO, with their own money, can be quite different.

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That’s why online marketing via pay-per-click ads, banners and landing pages are such a revolution. You collect real time data at minimal cost before you commit thousands to other media.

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If you haven’t learned how to set-up and run a Google AdWords or Yahoo Search Marketing campaign yet, put it on the top of your to-do list. If there’s no room on your list, hire someone to help you but beware: hire someone who puts their own money into play, not an ad agency who always plays with OPM (other people’s money).

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