Is Your Email Marketing Social?

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I gotta confess – I’m not the most “social” marketer.

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Yes, I’ve got a Facebook profile AND I’ve claimed pages for my businesses but I haven’t done much with it. I enjoy FB when I go check-in but it’s such a time suck.

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And how do you “manage” a Twitter account?

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But, when I see these kinds of reports:

According to Forrester’s “The Growth of Social Technology Adoption” report published in 2008, 3 out of 4 Americans are using social technology. Other reports now surfacing claim that 2/3rds of the global population has access and uses some form of social media.

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And from the world’s most powerful publisher, Rupert Murdoch: “Technology is shifting the power away from the editors, publishers, the establishment and the social elite. Now it’s the people who are in control.”

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If you are trying to grow your business without the help and support of your key customers and their social networks, you have not adapted to the new marketing world.

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So, I’m going to start following social marketing guru MariSmith’s advice from a twitter post where she asks:

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“Do you sign off every email & e-newsletter with your full Twitter URL & Facebook Fan Page URL? Highly recommended!!”

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And add Facebook and Twitter links to all new emails.

And this blog (as soon as I find the time)!

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What about you? Got any social media success stories? Do be social and tell in comments…