Every survey and report I read says the #1 factor in whether your recipient opens your email is the “FROM” box.
But, before they get a chance to see who it’s from it has to get into their “IN” box, not the “SPAM” box.
There are two main issues:
The Reputation of the Sender of Your Messages
When you use a hosted solution like AWeber’s your emails are sent via their mail servers, something that the ISPs weigh heavily when deciding whether to accept or reject a message.
The Content of Your Messages
Even if the message comes from a trusted server, common errors that make you look like a spammer include:
Using excessive punctuation and CAPS in your messages, especially in the subject line.
Failing to include a plain text version of your message. It’s perfectly acceptable to use a template or type in your own HTML message, but if you do so, also include a plain-text version the bots can read.
Your message should not consist of one large image. Spammers commonly send just an image with a small amount of text added to try to bypass filters. Your message should be composed of mostly text if you include images.
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