Marketing With Lee » Email: How To Get Into The In Box http://www.lee-little.com If Your Marketing Sucks... We'll Fix It. Wed, 18 Aug 2010 00:34:27 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Email: How To Get Into The In Box http://www.lee-little.com/233/email-how-to-get-into-the-in-box/ http://www.lee-little.com/233/email-how-to-get-into-the-in-box/#comments Fri, 27 Nov 2009 19:51:46 +0000 Lee http://www.lee-little.com/?p=233

Every survey and report I read says the #1 factor in whether your recipient opens your email is the “FROM” box.

But, before they get a chance to see who it’s from it has to get into their “IN” box, not the “SPAM” box.

There are two main issues:

The Reputation of the Sender of Your Messages

When you use a hosted solution like AWeber’s your emails are sent via their mail servers, something that the ISPs weigh heavily when deciding whether to accept or reject a message.

The Content of Your Messages

Even if the message comes from a trusted server, common errors that make you look like a spammer include:

Using excessive punctuation and CAPS in your messages, especially in the subject line.
Using a generic email address for the ‘From/Reply’ setting for your list. Addresses hosted at yahoo.com, gmail.com, etc. are commonly used by spammers.
Failing to include a plain text version of your message. It’s perfectly acceptable to use a template or type in your own HTML message, but if you do so, also include a plain-text version the bots can read.

Your message should not consist of one large image. Spammers commonly send just an image with a small amount of text added to try to bypass filters. Your message should be composed of mostly text if you include images.

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