So, you got into the IN box and got their attention – congrats!

Getting the click thru

But what you do now that they’re looking at your lovingly written email determines if it’s all worth it or not.

.

There are two schools of thought on email content.

One says the click thru to a “money page” is the only way to make it pay off.

The other says providing relevant content in the email builds loyalty and trust and that is what leads to long-term success.

.

Both work – you gotta find which one works for your list.

Yeap, back to the old split test.

.

But when in doubt, or when you’re just starting an email list, I’d say opt for the content rich approach. Give them enough to make opening your next email worth their while.

.

Then add a freebie sweetener after serving the main dish.

.

Wanna Marketing With Lee freebie?

Click on the “Free Reports” tab above and just ask!

.