Sucking just comes naturally...
- It’s not your fault.
- Somewhere along the way, probably when TV took over advertising, the entertainment value of ads pushed out ads that actually sold product. Well, we still let them on TV but only late at night as “Infomercials”.
- Ad agencies convinced corporate America to pay them based on how much they could spend on media buys instead of how much the ads sold. Brand building pushed out direct response marketing.
- It was a great way for big corporations to squish upstarts–how could a new guy ever buy enough media to get known and sell a competing product?
- Well, now the internet is changing marketing and advertising again…
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