Small Business Online Marketing Mistake # 2:

Putting up a pretty brochure website on the internet instead of a site designed to get you  real results.
I’m sure you’ve heard the term Web2.0. It’s what the internet was originally designed to do – allow people to communicate and collaborate without being physically nearby.
Marketing over the internet allows you to use the medium’s [...]

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Funny Subject / Headline Bloopers

One of our subscribers sent me these as an email – I hope you get a few laughs from it like I did but also take note:
I’m fairly sure you don’t want your subscribers laughing at your stupid email subject lines?
*I don’t have an attribution – but our thanks to whoever compiled and commented on [...]

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The 5 Biggest Internet Marketing Mistakes Small Business Make…

…and How To Fix Them Before They Crash Your Company.
The majority of people in the modern world (and many parts of the developing world too) are almost constantly connected to the internet. Nearly everyone you know, young, old and especially the boomers, is communicating regularly by email, chats, Tweets and audio/video over the [...]

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Local Business: Have You Been Yelped?

You’ve heard of the popular review site Yelp.com?
If not, you will. Last week Inc magazine ran a long article about the site that started off with a cautionary tale about a small local bookstore owner and a critical shopper’s interactions via the site (and in person). I cringed as I read what transpired.
First off, [...]

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Email Marketing: Are You Too (Im)Personal?

Start by taking a look at how many versions of “YOU” your email has.
Remember, we’re all looking for “What’s In It For Me” when we open an email (or any other piece of information).
But that doesn’t mean we want the writer to talk AT us. We want a reason to get involved, to make a [...]

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