You’ve heard of the popular review site Yelp.com?
If not, you will. Last week Inc magazine ran a long article about the site that started off with a cautionary tale about a small local bookstore owner and a critical shopper’s interactions via the site (and in person). I cringed as I read what transpired.
First off, [...]
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Start by taking a look at how many versions of “YOU” your email has.
Remember, we’re all looking for “What’s In It For Me” when we open an email (or any other piece of information).
But that doesn’t mean we want the writer to talk AT us. We want a reason to get involved, to make a [...]
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