After you build up a substantial number of subscribers you will notice that many of them don’t open your messages. Once you verify that the emails are being delivered to their IN box and not the SPAM folder, you need a strategy to get that open rate up.
If you see a noticeable decline after a [...]
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Great! They’ve opened your email – you’ve got about 50 seconds.
That’s all the average email gets, according to the Nielsen Norman Group’s research. In those seconds, readers determine the email’s value and decide whether to give you more time, click on the link or delete it.
Clarity is the virtue that you need now.
Don’t try to convince [...]
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