Great! They’ve opened your email – you’ve got about 50 seconds.
That’s all the average email gets, according to the Nielsen Norman Group’s research. In those seconds, readers determine the email’s value and decide whether to give you more time, click on the link or delete it.
Clarity is the virtue that you need now.
Don’t try to convince [...]
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Email marketing, like any other business process, requires that you make a plan, gather the resources and implement. Then you go back and evaluate, make changes and re-evaluate.
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Part of your plan must be how often you send emails and with what type of content. To begin implementing your plan you’ll formulate an opt-in strategy and [...]
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