Is Your Email Marketing Social?

Using social media with email marketing in your business.

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Short Attention Span Marketing: Get Inside Your Prospect’s Head

: Micro Blogging: AdWords/PPC: Email/Blog Subject Lines:
Online space is virtually unlimited, attention is what’s scarce.
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Rather than asking your potential readers to pay attention to what you want to talk about, you’re going to have to follow another old school marketing rule and “Enter the conversation in their heads”.
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Luckily, you don’t have to be a marketing [...]

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Email Marketing Quick Fixes: Upgrade Your Subject Line

52 characters – the magic number to email marketing success?
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The number of characters you can get into a subject line varies by email provider but the sign says it all when open rates matter.
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You know what your email in-box looks like. Most people who spend time online deal with in-box overload. If you want them [...]

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Email Marketing Quick Fixes: Time and Day Matter

If you want your emails opened and read, you’ll schedule their delivery when your recipients are most receptive, not whenever you get it done.
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Do most of your readers look at all email at their work desk? If so, you need to be there in the morning when they check in.
But not on Monday, or [...]

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Email Marketing Quick Fixes: Meet Your Subscribers’ Expectations

Content, Frequency and Value.
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You’ve got to meet the expectations of your opt-in subscribers in every email you send. Delivering on what you promised, every time you hit the send button, builds trust. And that’s what gets your email into the inbox, opened and read.
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• During the opt-in process, set subscriber’s expectations regarding content, [...]

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