Email Marketing: Reactions and Responses

As I’ve discussed before, there are 3 elements to training your contacts to respond to your messages: Content, Frequency and Value.
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You set the tone of the relationship with your sign-up procedure. .
If you’ve offered quality content relevant to their concerns, they’ve had a positive first impression and will (often) keep opening and reading your [...]

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Email Subject Lines: It’s How You Say It

Your open rate, once you’ve avoided the SPAM folder and being edited out via the FROM field, is won or lost at the SUBJECT line.
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Just like an ad’s headline, the email subject line’s job is to get the reader to take a look at the next line. With email it’s even harder because they must [...]

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New Year New Email Marketing Rules?

The start of a new year is always a good time to review what we’ve done in the past and make some changes. If you’ve been lax with your email marketing, now is the time to make a plan for 2010 and get busy implementing it.
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Your  #1 resolution has got to be “DO IT” and [...]

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My Email Marketing Resolutions For 2010

I know it’s predictable but it’s so appealing to use the start of a new calendar year to vow to make improvements, so here goes!
In  :
I’m gonna send more emails.

Add more emails to my AR sequence and
Send more broadcast emails too.

I’m gonna survey my list and find out what they want this year.
I’m gonna [...]

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Is It All Really Random?

“The Drunkard’s Walk” by Mlodinow: I know a lot more about the history of mathematics now and a bit about how we misunderstand probability. I think this will really help me make better decisions.

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