Email Subject Lines: It’s How You Say It

Your open rate, once you’ve avoided the SPAM folder and being edited out via the FROM field, is won or lost at the SUBJECT line.
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Just like an ad’s headline, the email subject line’s job is to get the reader to take a look at the next line. With email it’s even harder because they must [...]

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New Year New Email Marketing Rules?

The start of a new year is always a good time to review what we’ve done in the past and make some changes. If you’ve been lax with your email marketing, now is the time to make a plan for 2010 and get busy implementing it.
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Your  #1 resolution has got to be “DO IT” and [...]

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My Email Marketing Resolutions For 2010

I know it’s predictable but it’s so appealing to use the start of a new calendar year to vow to make improvements, so here goes!
In  :
I’m gonna send more emails.

Add more emails to my AR sequence and
Send more broadcast emails too.

I’m gonna survey my list and find out what they want this year.
I’m gonna [...]

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Is It All Really Random?

“The Drunkard’s Walk” by Mlodinow: I know a lot more about the history of mathematics now and a bit about how we misunderstand probability. I think this will really help me make better decisions.

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When To Pay To Build Your Email List

You know you’ve got a product or service the world needs – you just need to find your 1,000 raving fans, right?
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With the millions (billions?) searching Google everyday, you figure there must be a thousand or so who would jump at the chance to be on your list… you just have to find them and [...]

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